Creating Exceptional User Experience

Especially today, with a new generation of customers (Generation Z), creating experiences in any businesses is very different that how it has traditionally been. Design and Experience play a vital role in bringing forward this experience and do much more than just make things look pretty. They have the power to manipulate and persuade people, which is why it is very important to understand its role and consequences.

So well, the question then is, how do we serve a long-lasting and extra-ordinary experience for our customers not just so that they provide us with sales & revenue but also to retain them in future? The segment of your customer base who regularly buys from you could be the biggest asset your company has. By adjusting your marketing spend so that you target not only new customers but also nurture your existing audience, you could enjoy far greater profitability.

Here are a few keys points of winning user experience wars.

1. Use a human centered approach

2. Use Technology to improve your product & empower your customers, without taking away the human touch
Companies won’t be able to solve their customer experience problems with technology alone-it’s just the enabler. Focus on experience to realign priorities. Great employee experience brings stronger, smarter, more innovative ideas, which will drive future business and superb customer experience.

3. Make your users feel seen and heard

4. Know what customers don’t

5. Know what serves your purpose

6. Continuously innovate & look for improvements

Having said this, retaining your customer experience requires continuous effort of improving the quality of your services. Businesses work hard to win repeat business from new customers. But it can be easy to lose customers without even realizing why they’re choosing not to return. Using the right tools, brands can learn more about the buyers they’re attracting in order to come up with better marketing strategies.

Would like me to do another post on creating experience for retaining present users? Let me know in the comments!

Originally published at https://explorexspace.com on January 7, 2022.